Uncategorized February 23, 2017

The Importance Of Online Marketing For Real Estate

In today’s technologically advanced world, online marketing is more important than ever when it comes to selling Lynden, WA real estate. After all, 80% of buyers are using the internet to start their home search. It is no longer enough to enter a listing into the MLS, simply put a sign in the yard, hold one open house and hope for the best. Your Lynden, WA realtor should be utilizing an aggressive internet marketing campaign when it comes to getting your Lynden, WA real estate in front of prospective buyers. So what should your realtor be using when it comes to marketing your real estate in Lynden, WA?

Every brokerage has different programs that they use to get the listings “fed” to popular websites like Zillow, Trulia, Red Fin, etc. Some brokerages opt in to have their Lynden, WA Realtor’s listings populate everywhere that is relevant while some simply opt into having it entered into the MLS and on their company website. If you are a buyer, this last method may benefit you (less eyes on the property). If you are a seller, this is the bare minimum of what should be considered acceptable. The goal is to get the most eyes on your home for sale in Lynden, WA as possible.

Realtor’s should also be utilizing social media and email newsletters to advertise their real estate for sale in Lynden, WA. However, there is no “right way” to do this part. Every Lynden, WA realtor will have social media channels that get more traction than others. For some, it is Facebook, for others it is Twitter. Regardless, it is important that they post their home for sale in Lynden, WA on social networks. This allows clients to share their listing with their own friends and family as well as for the agent to share it with their own sphere of influence.

Another good online strategy is virtual tours and online videos of the home. I am a firm believer in using professional photography as much as possible. The professional photographer I use also creates virtual tours and a 3D tour called Matterport. This allows prospective buyers to “tour” the home online before they go in person.

Online promotion is a very important part of marketing a home for sale in Lynden, WA. If you are interviewing Lynden, WA realtors, be sure to ask what their online marketing strategy is. If you have questions on buying or selling real estate in Whatcom County, give me a call at 360-410-0848.